Digital Marketing Strategies: Why Your Business Needs It

Small to medium-sized companies are effectively utilizing digital marketing strategies to expand their consumer base and generate revenue in the process. So, if you are still cashing on age old yellow page advertising strategies, then you will end up way behind your competitors. Here are a few statistics that sheds light on the importance of digital marketing. Of you want to know more on internet marketing, consult a well know digital marketing solutions provider.

Digital Marketing Facts To Check Out

• By 2015, Internet Marketing will have a 25% market share of the total ad market
• 72% of PPC marketers plans to increase their budget in 2014
• According to Search Engine Watch, 59% of consumers use Google while searching for a reputed business every month
• SEO leads have 14.6% close rate, which is several times more than outbound leads (1.6% close rate)
• 52% of marketers have tapped a customer through Facebook in 2013
• 55% of digital marketers have ramped up their budget in 2014
• Expenditure through social media will double within the next 5 years

The aforementioned statistics clearly reinstates the importance of digital marketing. Also, Internet marketing is cost-effective and helps businesses to reach out to their target audience effectively. Here are certain benefits of internet marketing:

• Direct interaction with your consumers: Through social media platforms you can monitor consumers’ reaction on your product. You can ask them for feedback, run contests, engage them in a conversation revolving around your brand, etc.
• Cost Effective: Internet marketing is far cheaper than print/broadcast advertising.
• Expanding consumer base: Digital marketing is far reaching. You can tap into potential markets through social media channels and SEO, which otherwise wouldn’t have been possible.
• Generate leads: As mentioned earlier, SEO leads have 14.6% close rate. You can effectively generate leads by implementing effective content marketing strategies.

Other than these, there are hosts of other advantages of digital marketing. Remember, 93% of online experience starts with search engine. Opting for internet marketing service is a more viable option today. Latest reports reveal that 85% of the UK population has used Internet. And 60% of the people in Britain use smartphones. With more and more consumers going mobile, it is imperative for small businesses to implement effective digital marketing strategies.

So, in order to escalate your revenue and stay afloat in the competition, you need to look for internet marketing service providers. However, not all of such providers are reliable. You need to be a tad vigilant while looking for digital marketing solutions service providers.

According to a report published by McKinsey & Company, UK residents spend more than 289 minutes per day on the web. So, if you want to drive traffic to your website or implement effective social media strategies to generate leads and convert intent into sales, opt for internet marketing. Consult reputed digital marketing agencies to beef up your business.

So, have you churned out any online strategy for your business? Are you willing to seek help from internet marketing service providers?

rel: http://www.havasworldwidematrix.com/